Media relations is a critical part of any public relations strategy, because it’s key to securing earned media, or in… Read more 6 Ways to Succeed at Media Relations
Content Management for the Win: 6 Brand-Building Benefits
In today’s digital age, content is king. It’s also the lynchpin of any successful marketing communications strategy. The messaging companies create and share can differentiate them, generate customer loyalty, and spark… Read more Content Management for the Win: 6 Brand-Building Benefits
Top Three Strategies to Make Your PR Plan More Effective
PR does not exist in a vacuum. Changes in business and media landscapes mean PR strategies must evolve as well.… Read more Top Three Strategies to Make Your PR Plan More Effective
Four Ways Calling Reporters Can Help Land Media Coverage
When it comes to media relations, we’ve talked before about how important it is to target the right reporters and ensure the… Read more Four Ways Calling Reporters Can Help Land Media Coverage
10 Facts About PR That May Surprise You
Public relations is a critical component of any company’s marketing and communications strategy, but there’s more to PR than media outreach… Read more 10 Facts About PR That May Surprise You
GYC Vegas Public Relations Blog 