How to Master the Art of Storytelling

Good stories are powerful marketing tools, because they can change the way we think and how we act. To get… Read more How to Master the Art of Storytelling

Top 3 Ways to Build Winning Journalist Relationships

The key to any good relationship is for the people in it to understand each other. It’s the same for… Read more Top 3 Ways to Build Winning Journalist Relationships

Cause Marketing: 3 Ways to Ensure Your Efforts Will Pay Off

Consumers are increasingly embracing social causes and expect companies they patronize to care about issues, too. They seek brands that… Read more Cause Marketing: 3 Ways to Ensure Your Efforts Will Pay Off

Why Saying “No Comment” is a Bad Idea

When reporters ask questions, the worst thing for a spokesperson to say is “no comment.” It’s the single biggest mistake… Read more Why Saying “No Comment” is a Bad Idea

Reputation Management Lessons from Will Smith Apologies

Chris Rock isn’t the only one who took a hit at the Oscars this year: So did Will Smith’s reputation.… Read more Reputation Management Lessons from Will Smith Apologies