The world of marketing is digital, meaning that a lot of the staple techniques of traditional marketing have diminished impact. If you want your company to stay relevant, you have to get online to appeal to multiple audiences. These days, your target market can choose from a variety of different ways to consume content. If you aren’t providing compelling content in formats that will engage the reader, your competitors will pass you by. And at present, the most popular digital marketing methods involve interactive content to promote a company’s brand and ultimately drive sales.Businesses have been using digital marketing strategies for years to increase awareness of their products and services to potential customers. However, many still struggle to find ways to include interactive elements in their marketing plan. Consumers are becoming more familiar with interactive elements due to the ubiquitous role of touch technology in their lives, and they eagerly anticipate the same from marketing material. In fact, 91% of buyers prefer visual and interactive content over traditional formats. Interactive elements not only result in increased engagement but also help build your company’s brand awareness.
What Is Interactive Content?
Essentially, any information combined with a component for audience engagement is considered interactive content. The interactive component encourages your audience to engage more with your content and ultimately leads them to share or purchase your company’s products and services. Typically, interactive content is available on a platform that allows a visitor to interact with it without actually having to be directed to another webpage.
There are several kinds of interactive content, including videos, social media, blogs, and other digital content. To encourage engagement with the audience, these types of content need to have more than visual elements—they need to have an integrated feature that allows the audience to participate. For example, this could look like comments on a blog post or news article, videos welcoming comments or likes, online games, or contests.
Even more specific examples of interactive content include infographics, video tutorials, and quizzes. These kinds of content are easy to share and can help you promote your brand, product, or campaign in a fun and positive manner.
The Bottom Line
The trend of interactive content is rapidly growing in the digital marketing world, as businesses are searching for innovative ways to capture their audience. The power of interactive content is that it gives your audience the ability to experience your company’s message in a unique way. As consumers become savvier to advertising messages, you may have a harder time creating content that resonates with consumers. But with interactive content, standing out is easier to do.
Your brand is more than a logo, and it’s more than a tagline. It’s a promise to your customers. But, how do you deliver that promise? The answer lies in compelling, memorable interactive content. Contact the GYC Vegas public relations agency in Las Vegas for help on getting started with creating a digital marketing strategy involving interactive content.