With the latest developments throughout the U.S., it’s fair to say that diversity and inclusivity are at the forefront of everyone’s mind. But it isn’t just race that makes a workplace diverse. This also extends to gender, ages, cultural backgrounds, and even lifestyles. Therefore, it might be confusing on how to best present your company as a workplace that not only values diversity but actively practices inclusivity. So, let’s explore some effective ways on how you can incorporate positive change within your organization.
Why Diversity in Brand Reputation Matters
Before we get to the tips, we first need to discuss the value of making diversity a part of your brand reputation.
The most obvious benefit is that this is a big concern for Millenials and Gen Z consumers. This is most likely because they are a significantly more diverse group as compared to Gen X and Baby Boomers, which is why they look for companies that care about serving the needs of diverse individuals.
They crave diversity and inclusivity so much that making posts and ads seen as possessing these qualities are able to perform better across the board. So if you are able to create content that demonstrates your dedication to diversity, then you can get up to 64 percent of consumers to take action in response to your branded posts and ads.
How to Associate Your Brand With Diversity and Inclusivity
If you want to forge the connection between diversity and your company within the minds of your customers, then there are a few key ways that you can achieve this.
Develop a zero-tolerance policy. One of the first things you should do is develop a zero-tolerance policy against discrimination within your company. You then need to make this policy public knowledge and not be afraid to take disciplinary action if an employee ever slips up and makes some discriminatory comments, even if they’re not made public. By trying to sweep this kind of thing under the rug, you run the risk of this being leaked, which could severely damage your brand reputation.
Put diverse employees into leadership positions. Having diverse employees working in entry-level positions is only going to get you so far. You need to foster growth opportunities by providing leadership training and make it a priority to promote qualified individuals from your diverse team to leadership and executive roles. This will help to lay the foundation for creating a more inclusive work culture that impacts your branding.
Establish a diverse content marketing team. If you want your customers to view your brand as diverse, you need to be sharing very diverse and inclusive content. By establishing a diverse content marketing team, you can develop a collection of voices with varying perspectives, giving your company the best chance to create more inclusive messaging.
If the goal is for your brand reputation to be synonymous with diversity and inclusivity, begin by analyzing how your organization measures up to these tactics and develop a plan to start making positive changes today. If you need help improving your brand reputation in this or other ways, be sure to contact our team of Las Vegas public relations agency professionals at GYC Vegas.