During the COVID-19 pandemic, there is one form of communication that is coming out on top. Podcasting has become increasingly popular during these last few months. But not just any type of podcasting.
Business and finance podcasts have seen an incredible listener spike of about 78 percent since the beginning of the quarantine period. That’s why there has never been a better time to start a podcast for your business.
Here’s what a company podcast can do for you.
Sets You Apart From the Competition
Nowadays, there is competition everywhere. That’s why you need to find a way to help your company stand out from the crowd. You need to give the audience a reason to pay attention to your business, as opposed to the one across the street. Podcasts are a great way to do this, especially in industries that don’t typically inspire a lot of competition in this marketing space.
For example, if you run a hardware store, what are the chances that any competing hardware stores are going to have their own podcasts?
It’s not very likely, which is why you can really make your business stand out by creating a show where you answer common hardware questions, engage in friendly industry debates, and highlight some new or popular hardware products.
Establishes You As An Authority
In order for people to buy products or services from your company, they need to believe that you are knowledgeable about your industry. After all, no one is going to want to buy something from a company that appears to know very little about their own products or services.
So you need to build brand authority, which is possible through content like podcasts. As you release new episodes talking about industry topics, it helps to show the audience that you know what you are a trustworthy source of information.
Opportunity to Share Long-Form Content in an Engaging Way
Long-form content has been proven to be an effective marketing tool for companies. But the problem that many businesses face when it comes to creating their long-form content is finding a way to make it engaging. No one wants to stare at a giant wall of text without so much as an infographic or two. That’s why podcasts are now stepping in as the preferred format for long-form content.
Someone can easily take what would otherwise be a 3,000-word article and turn it into a 10-minute podcast that someone can listen to while completing other tasks. This makes it far more likely that customers will actually end up consuming your long-form content.
With all of these benefits and more up for grabs, there is no reason why your company shouldn’t start a podcast. When you are ready to explore this new avenue of communication, make sure you enlist the help of a PR agency like GYC Vegas to help you do it successfully.