The majority of the workforce is still stuck at home, which is forcing businesses to innovate how they communicate, not only with their employees but also with their customers.
While this is unfamiliar territory for a lot of companies, it is exactly what PR agencies are trained to handle. That’s why it’s a good idea to team up with a PR agency and take advantage of the following innovative communication tools during this pandemic.
When customers visit your site, you want them to be able to receive timely assistance. That’s why you need a service like Podium Webchat. This online tool can be integrated with your website to allow your team to maintain an ongoing relationship with customers for the duration of their visit.
By enlisting a webchat tool, you can schedule appointments, answer consumer questions, and sell your products, all within private one-on-one conversations with customers. For customers who visit in the middle of the night, there’s also the ability to set up a customized avatar with its own greeting and away message to make customers feel like they are still being engaged.
With the average human owning 7.6 social media accounts, it’s fair to say that a large portion of your audience is likely using more than one social media platform. And with so many people being stuck at home nowadays, they have more time than ever before to scroll through their social media apps. Therefore, you need to make sure that you’re properly managing your social media accounts using a tool like Sprout Social.
This allows you to track and respond to direct messages, comments, and posts that mention your company. You can also tag and track social media campaigns in order to see what resonates most with your audience. This will allow you to gain more followers while ensuring that all of your customer interactions are conducted through positive social media experiences.
You can’t forget about the power of email marketing, especially during times of crisis. With a direct mail tool like Mailchimp, your company is able to actively stay in touch with your customers through customized newsletters, engaging business updates, and other forms of eye-catching email content. This is an effective way to communicate with customers from all age demographics and share long-form content to better position your company during this pandemic.
Many companies often underestimate the power of SMS communication. But with a much higher open rate than most other forms of communication, it can be a very effective tool during the COVID-19 outbreak.
You’ll want an SMS service such as TextMagic, which provides user-friendly two-way communication so your customers can easily respond to every text message you send. This helps to create a positive dialog rather than just a one-way dominating conversation.
Embracing these communication tools is an essential part of being able to come out of this pandemic with your public image intact. Contact our team of experts at GYC Vegas to help you with all of your Las Vegas public relations needs.