Attracting new and returning visitors to your social media channels and website is crucial to your company’s success. However, achieving that is made difficult by the thousands of other companies that are vying for their attention.
Custom videos are a creative way to lure visitors to your brand, but they do more than just that. Take a look at the benefits of posting videos across your online platforms.
Communicate Your Message and Personality
According to research, consumers, in general, digest audible and visual information better than text. Because of that, videos are a great method for quickly communicating your message. At the same time, they allow your brand to have a personality and are an easy way to convey your brand culture.
Despite that, it’s still important to write content. Posting videos will simply complement your writing and strengthen your message.
Increase Website Traffic and Audience Reach
Search engines love it when websites post new content, including custom videos. With every new post, your website ranks a little higher in consumer search results. You can increase your ranking even more with targeted keywords in the title, description, and tags.
Creating a YouTube channel further maximizes these benefits. As a result, more consumers will see your website when they search for products or services like yours, which will increase your traffic and expand your audience.
Engage With Your Audience and Build Relationships
Along with attracting more visitors to your website, custom videos are a great way to engage and strengthen the bond with your audience. In particular, videos that feature your staff give visitors a chance to get to know your company. This increases the likelihood that they’ll purchase your product or service.
With continued engagement, such as product demonstrations, your visitors will spend more time on your website too. This means that they’ll have more time to learn about your brand and be more likely to buy from you.
Distinguish Your Brand From Your Competitors
When you’re looking for ways to distinguish your brand from others, custom videos are one of the best ways to do that. Not many businesses have creativity on their side, so those that do have a big advantage.
On top of that, your videos can leave a lasting impression on viewers. Because of that, they’re likely to remember your brand when they need your product or service. Then, they’ll return to your social media channel or website to get it.
Get Help With Content Management for Your Brand
It’s not always easy to be creative, but public relations professionals have that skill. GYC Vegas is a Las Vegas public relations firm with experience creating social media strategies and managing content for companies across a range of industries. It’s public relations Las Vegas and Henderson services include copywriting and website design as well.