Two Public Relations Trends That Took Over in 2019

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If you fail to keep up and evolve with industry changes, your company may struggle to hold its place in the market. In order to maintain and gain market share, consider using the trends that overtook 2019.

 

  1. Influencer Marketing

In years past, the media has mostly controlled how companies spread awareness of their brands. In 2018, the notion of influencer marketing began to grow, and ignited further in 2019.

Influencer marketing involves partnering with influencers to enhance brand awareness among target audiences. Influencers are people who have loyal followings on social networks or blogs. They’ve built themselves into brands or experts in their respective fields. As a result, they have a significant influence on what their followers read, buy, watch, listen to, and more.

The goal of partnering with influencers is to gain endorsements of your product or service through their online content. This content may be photos or videos on YouTube, Instagram, Twitter, Snapchat, or the like. Many influencers write blogs about their experiences or opinions regarding niche topics.

Successful influencer marketing can lead to increased trust, reputation, and sales for your brand. The key is to partner with influencers and followers who would use your product. However, you don’t want the influencers to blatantly promote your product. Instead, allowing them to simply talk about your product has a more significant impact.

 

  1. Customer Satisfaction & Reviews

While customer satisfaction and brand reputation have always been a vital aspect of public relations, 2019 was the year of reviews. In our online world we consistently buy products and goods that we do not see or handle in person. Thus, we’ve relied more than ever on reviews and brand reputation as it is depicted online.

What that means is that public relations now heavily focuses on capitalizing on consumer experience and placing strategies solely on gaining positive client testimonials and reviews.

If your business lacks reviews, followers, and a humanized online brand, it will be difficult to attract and retain customers in 2020.

Stay on Top of the Trends

When a company doesn’t have a dedicated PR team, it can be difficult for it to stay on top of trends that will keep it competitive. GYC Vegas is a Las Vegas public relations company that monitors the trends so that you don’t have to. This PR company can also help you develop a strong marketing strategy with content management and media relations.

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