Here’s Why Your PR Strategy Should Include Video or Visual Marketing

public relations

It might be a cliché, but there’s truth to the phrase “a picture is worth a thousand words.” When it comes to marketing, visual content can impact consumers more than words. In fact, images can boost your brand above others in your market.


Understanding Visual Marketing

Visual marketing concentrates on using relevant, unique images alongside carefully chosen design elements to attract customers. The purpose is to stand out from other companies while keeping your marketing material interesting.


Whether you learn graphic design or hire a designer, the investment in visual content will effectively increase awareness of your brand and your bottom line. The reason is that people are more likely to share visual marketing campaigns than text ads.


The Importance of Visual Content

According to statistics, the brain processes visual information 60,000 times faster than it digests text. Also, 90% of the information that the brain receives is visual, and 40% of people react better to visual content. In fact, people enjoy content more when it comes with graphics. Statistics show an average 12% increase in traffic for such content.


In regard to determining the credibility of a company, 46% say that website design is the main thing that they look at. On top of that, people spend 100% more time viewing pages with videos, and they’re 85% more likely to purchase products that are in videos.


Types of Visual Content

There are a few ways that you can add visual content into your marketing strategy. As mentioned, videos are one of these methods. They’re ideal for engaging consumers about issues and solutions. Videos can be demonstrations or how-to instructions that show that quality is vital to your brand. You can even stream live video feeds to engage with consumers in real-time.


Branded images are another visual method that’s useful for breaking up the text in articles. The images work best when they’re of high quality and relevant to the page topic. Their purpose is to keep readers’ attention so that they read until the end. While it’s best to create branded images, free image sources are available.


Another way to incorporate visual content is to use infographics. They compress complex statistics and data into easy-to-read images. Just make sure that the layout and design contain the right colors and that the data is accurate.


Getting Help from a Marketing Company

It’s not always easy to create your own visual content and incorporate it into your marketing plan to make the most impact. As a marketing agency Las Vegas brands rely on, GYC Vegas can assist you. This PR firm Las Vegas offers collateral design, website design, and content management.


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