According to research, one of the most trusted types of advertising is consumer recommendations and opinions. Because of that, influencer marketing has gained a strong foothold in the world of public relations. Before you implement influencer marketing into your brand strategy, though, it’s essential to know what influencers are and how they affect your brand.
The Definition of an Influencer
Influencers are individuals who affect consumers’ purchasing decisions because they have relationships with their audiences or some other exclusive authority, knowledge, or position. They usually engage with their niches of followers regularly.
In the realm of social media, influencers have built reputations for their expertise or knowledge about specific subjects. They regularly post about those subjects and generate enthusiasm from their followers. As a result, the followers often buy the products or use the services that influencers promote.
Types of Influencers
There are several types of influencers, but influencer marketing is an expanded form of celebrity endorsement. For many years, businesses have used celebrities to promote their products and services, and many of them still use stars as influencers.
However, fewer celebrities are willing to participate in influencer marketing campaigns. Those who are eager often have expensive contracts. For that reason, brands have turned to other influencers to encourage sales and cultivate brand trust.
Content creators and bloggers have been marketing influencers for a while. Most of the bloggers create highly influential posts that lead their supporters to try new products. They have a knack for developing trust and respect from their readers, which is why they have so much influence. Similarly, influencers on YouTube connect to their audiences through videos or vlogs.
In most cases, YouTubers and bloggers are also micro-influencers because they promote their new videos or posts on social media. Specifically, micro-influencers are individuals on social media who are known because they’re very knowledgeable about their respective niches.
Furthermore, thought leaders and industry experts can be influencers. These individuals may be academics, journalists, and professional advisers who have earned respect from followers because of their experience, position, or qualifications regarding specific topics. They might even work with other influencers, blurring the line between traditional and social media.
How Influencer Marketing Boosts Your Brand
While influencers are great marketing tools, they’re also assets to your brand’s social relationship with consumers. The trust that they’ve gained from their followers transfers to your brand through positive recommendations. Influencers are also trustworthy and open the door to new audiences. Through collaboration, they can bring fresh opinions to a marketing campaign and help your brand achieve marketing goals as well.
Whether you want to build a positive brand reputation, expand your audience, or breathe new life into your brand, it’s not always easy to scout the best influencers for your marketing goals. GYC Vegas is a PR agency Las Vegas that can narrow down the influencers to who will fit with your brand mission and strategy. This Las Vegas public relations firm can also help you develop marketing and social impact strategies that strengthen your brand.