Nonprofits are continually competing with companies for attention from the media. Because of that, it’s essential to realize that public relations and great press coverage can open the door to more media coverage and funding.
PR encompasses all of the activities that your charity does to get media attention about what you do. News releases, conferences, radio calls, journalist interviews, and letters to editors are all forms of PR. The goal is to get coverage about your nonprofit so that you can spread your message and raise money for your cause. More specifically, there are three ways in which PR has a vital role in helping your charity raise funds.
Allows Prospects to Find You
It takes a great deal of time to find new companies, foundations, and individuals who respond to your message, who you can nurture and who will eventually donate to keep your nonprofit going. However, looking for new prospects is disheartening when you fail to discover new leads. It would be a lot easier if there were a way to make prospective supporters seek you out.
Fortunately, that’s precisely what great PR does. Make sure that your PR strategy focuses on the right media outlets to cover your charity. To do that, you’ll need to do some research to find the outlets and journalists who respond to your cause. They’ll be more likely to cover your nonprofit in a positive light.
When you have great media coverage, more companies and individuals learn about what you do and want to get involved. You may start receiving calls from people who want to learn more, donate, or volunteer for your cause.
Raises Awareness of Your Goals
When a PR company asks you what you want to achieve with your charity, your response is probably to raise awareness and money. Although raising awareness often leads to increased funds, it doesn’t work without the right PR strategy.
Great PR builds on and reinforces the message that your fundraisers pass to prospective supporters. It ensures that the stories you share stay focused on your mission and message. Although getting any positive media coverage is nice, generating great coverage about your mission and work is better for fundraising purposes.
After a couple of great stories, companies and individuals start to recognize your nonprofit’s name. They’re also more likely to remember what you stand for, which makes it easier for you to get donations when you hold events.
Creates Social Proof of Your Worthy Cause
Along with spreading awareness of your charity, getting excellent media coverage creates a hard proof of the importance of your work. It demonstrates that what you do matters and that your nonprofit is a leader in the field.
Also, it supports your call for fundraising by showing the integrity of your nonprofit and your need for funds. Approaching prospects with newspaper articles or short news videos can go a long way toward persuading them to support your cause.
These are reasons why PR is so valuable in fundraising situations. It prevents your message from being lost on prospects and supporters alike. It’s particularly important when times are tough because great PR can influence supporters to choose your charity over others.
However, taking on the task of creating a PR strategy is difficult when your charity requires your attention. GYC Vegas can develop a strategy based around your nonprofit’s message and mission. As a Las Vegas public relations firm that works with small and large organizations, GYC Vegas can create and distribute press materials to the right journalists and media outlets. This PR company also monitors media coverage and provides interview training.